"In order to create a hotel in big cities where real estate is often costly and space at a premium, Qbic's founders came up with a novel idea: Create a prefab, plug-and-play module called a Cubi that can be outfitted inside existing space. 'There are more than 1 million square meters of empty office buildings in Holland,' says Maxine Hofman, Qbic's sales and marketing manager....

The Cubi, a pre-assembled, 74-square-foot cube-shaped living area, is the focal point of each room. Despite the seemingly cramped quarters, each Cubi is both self-contained and luxuriously appointed with Swedish Hästens beds, flat-screen TVs, high-speed Internet access, and a small work station. The bathrooms boast a rain shower and Philippe Starck fixtures....

The Cubi can be placed and hooked up within a few hours. Which means Qbic is a near-instant hotel."