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Prefab goes retail: buy a kitHAUS at Design Within Reach

Link to Prefab goes retail: buy a kitHAUS at Design Within Reach

This is interesting. A retailer called Design Within Reach (NASDAQ:DWRI) is now offering prefab:

Designed by Tom Sandonato and Martin Wehmann, this 9'x13' structure redefines conventional prefab with its proprietary clamping system that makes installation quick, economic and practically waste-free. What also caught our attention about Kithaus is how it can tuck into any area, even remote locations, without needing ultra-heavy equipment. All of the lightweight, anodized aluminum pieces are pre-cut and drilled in Southern California and shipped to you for on-site assembly. Installation is fast, taking only a few days, and Kithaus is built with eco-friendly components.

Treehugger thinks it's a good idea:

This is fulfilling the promise of prefab: Architecture as industrial design, available to anyone off the shelf at any time. Architecture as product instead of service, possibly the future and salvation of the profession.

To support the sales of the info_smallkitHAUS models, a number of in-store events will be held:

Beverly Hills, CAWednesday, February 136-8pm
Scottsdale, AZThursday, February 216-8pm
Las Vegas Town Square, NVWednesday, February 277-9pm
Chicago North Avenue, IL Thursday, March 206-9pm
Dallas, TXThursday, March 276-9pm
Minneapolis, MNThursday, April 36-9pm
Portland, ORThursday, April 246-8pm
San Francisco – Fillmore, CAThursday, May 16-8pm
Atlanta, GASaturday, May 107:30-9:30pm
Palo Alto, CA Thursday, June 266-8pm

A little history of Design Within Reach:

Design Within Reach is the source for fully licensed classics. Our business started when our founder tried to furnish his apartment with the mid-century classics he'd come to appreciate while living in London.
And some corporate background:
Design Within Reach, Inc. is recognized nationwide as a preeminent provider of distinctive modern design furnishings and accessories. The Company markets and sells products in numerous categories to both residential and commercial customers through the DWR catalog, website and studios.

Related Posts:
   1. LA Times on mini prefabs (Jun 18, 2009)
   2. Thursday evening in Philadelphia: Leo Marmol on "Prefab myths and facts" (Apr 02, 2008)
   3. Prefab goes to the mall: kitHAUS in San Diego (Aug 06, 2007)
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