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The world of prefab and modular homes. |
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| www.hivemodular.com |
I spoke briefly with the 
OMD/Jennifer Siegal folks. They had some great product literature, offering a little more insight into their product (vs. their lame website). I saw a couple go into the booth ask for "that one" and point to a rendering on the wall. They've got interest, and some quality products to offer.
LivingHomes and Marmol Radziner have great (if pricey!) products. Both Steve Glenn (CEO of LivingHomes) and someone from Marmol Radziner (I didn't get there in time to catch his name) were speaking at a prefab forum yesterday. Marmol Radziner hightlights the design aspect of its product, while LivingHomes emphasizes its greenness and LEED certification. The design of each is largely custom and aimed at those where budget is not really a concern, but you do get what you pay for.
The Sander Architects booth was crowded, so I didn't get much facetime there. I heard Whitney Sander talk at the prefab forum. He fielded some strange questions, like one from a potential buyer wondering how the Hybrid House's steel framing would hold up in wildfire-prone areas (answer: steel framing is better than wood framing). He also got in some good points about the resale value of a prefab home, especially one with some inherit design value.
My favorite discussion was with Marc Asmus of Hive Modular. Before the show I wasn't really won over by their "dual style" approach (modern and traditional versions of each floorplan, like the above). After speaking with Marc, I gained a better appreciation for the approach and their reasoning behind it. He was slightly frustrated that they weren't getting more inquiries into their traditional style options. Modernist prefab was definitely the star of the show, but the ability to offer a product in two different styles should win them more consumers.
And one more to come...
