The world of prefab and modular homes.
  January 2009
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The This Old House Home Collection

Link to The This Old House Home Collection

In 2005, Dwell magazine launched a line of co-branded prefab homes with several companies. In October, Time Inc's This Old House (TOH) announced they were following suit (paid subscription required):

... to create the This Old House Home Collection by Bensonwood

Publisher Matt Turck said TOH will get an undisclosed share of revenue. The homes will be priced from $300,000 to $600,000.

Turck added that the pact extends his brand's reputation beyond home improvement.

"Factory-built homes are the future of home building," the publisher said. "We want to connect our brand with the future of home building."

This news comes as the This Old House TV series wraps up construction on a info_smallBensonwood home that has served as the subject of the show's latest season. Further information on that project is available on the This Old House blog.

Title: This New House (paid subscription required)
Subtitle: Time Inc. home-improvement title in prefab home pact
Author: Lucia Moses
Publication: Mediaweek
Length: 446 words
Date: October 27, 2008

Related Posts:
   1. Building Systems blog podcasts (Jan 07, 2009)
   2. This Old House to go prefab (Apr 29, 2008)
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