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 An article in the July/August 2009 issue of The Atlantic mentions efficiency improvements in housing as a way to ease our reliance on carbon. The problem: 
 According to Marc Porat, "a serial entrepreneur in the 'built environment' sector" and Chairman of  
 
 Title: The Elusive Green Economy 
   Author: Joshua Green 
   Publication: The Atlantic  
   Section: Ideas: Energy & Environment 
   Length: 6,576 words 
   Date: July/August 2009 
   (From ZETA's site: "ZETA's core business is factory-built production of residential and non-residential structures.") 
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